Your everyday route
About this material
Creative for the fictional K04 city bicycle campaign.
Your route. Your rules. Try it on two wheels.
The thinking behind the work
One idea. A complete campaign.
After work, your city begins. We build desire around the life between daily stops. A dusk product portrait and a moving city scene give the fictional brand its own visual identity. Two close-ups add texture without replacing whole-bicycle imagery.
One campaign. Different points of contact.
Your day doesn't end at work
About this material
Creative for the fictional K04 city bicycle campaign.
After work, your city begins.
Start with a test ride
About this material
Creative for the fictional K04 city bicycle campaign.
Go beyond the photograph. See how it feels to ride.
Your city is more than a commute
About this material
24-second motion film with original soundtrack.
Your day is not over. Work is one of your stops.
After work, your city begins.
There is life along the way. Coffee. A friend. Your own plans.
A different point of view. Every route can be your own.
Go beyond the photograph. See how it feels to ride.
Your route. Your rules. Start with a test ride.
Before choosing a bike
About this material
Creative for the fictional K04 city bicycle campaign.
Start with your route. Not a spec sheet.
Where does your day go? Mark your own stops.
There is life along the way. Coffee. Errands. A friend.
What would you like to try? Getting on. Position. Starting off.
Your pace. Your plans. Tell us about an ordinary day.
Try it in person. Start with a test ride.
Stories 1/3
About this material
Creative for the fictional K04 city bicycle campaign.
Today. Your way.
Stories 2/3
About this material
Creative for the fictional K04 city bicycle campaign.
More than work to home. What is along your way today?
Stories 3/3
About this material
Creative for the fictional K04 city bicycle campaign.
Look. Get on. Try it. Your questions matter.
Test-ride demonstration
Character in every detail.
About this material
Creative for the fictional K04 city bicycle campaign.
Character in every detail.
Pause for the details.
About this material
Creative for the fictional K04 city bicycle campaign.
Pause for the details.
From problem to production.
01
The path to action
A01 introduces an everyday route, A02 explores life after work, and A03 invites a test ride. The 24-second motion film develops the day. A carousel organises questions before choosing. Stories lead to the landing page. Its…
02
Production decisions
AI-generated photographs are combined with editable, independently composed typography. Three main 9:16 ads, a six-slide 4:5 carousel, three Stories and two detail ads are localized into PL/EN. The 24-second motion film uses animated type, a schematic…
03
Quality and testing
Export dimensions, text layout, file completeness and the local import were checked. Product and people are fictional. This is an executed communication concept with no ad run, customer testimonials or conversion results. A real retailer would…
The brief
Cycling does not have to start with sport. We created a campaign for a fictional urban bicycle brand, aimed at people considering everyday riding. The communication makes a first step tangible: exploring a bicycle on a test ride.
From creative to action
A01 introduces an everyday route, A02 explores life after work, and A03 invites a test ride. The 24-second motion film develops the day. A carousel organises questions before choosing. Stories lead to the landing page. Its demonstration form summarises a route and priority without transmitting data or making a booking.
Production decisions
AI-generated photographs are combined with editable, independently composed typography. Three main 9:16 ads, a six-slide 4:5 carousel, three Stories and two detail ads are localized into PL/EN. The 24-second motion film uses animated type, a schematic route and still photographs with original music; it does not contain live-action cycling footage. The demonstration landing is editable in Elementor.
Quality checks and next tests
Export dimensions, text layout, file completeness and the local import were checked. Product and people are fictional. This is an executed communication concept with no ad run, customer testimonials or conversion results. A real retailer would need a verified bicycle model, availability, test-ride terms, location and booking operation. Measurement would connect creative engagement, landing visits and actual enquiries only once implemented.
Now your brand
Your product. Our next campaign.
Tell us about your product. We will build the idea and formats around your audience.