Strong creative.
The right audience.
We connect creative ideas with a media plan. We build campaigns, test messages and examine what leads to enquiries or purchases.
Media strategy, creative, measurement and optimisation in one process.
We test hypotheses before scaling.
PROCESS EXAMPLE / CONCEPT CREATIVE01 / SCOPE OF WORK
From account setup
to the next creative.
Campaign plan
Goals, channels, audiences and budget allocation. We tailor the approach to your offer and stage of growth.
Creative for testing
Different video openings, messages and formats. Each variation answers a specific question.
Measurement and decisions
We agree on events and reporting. We draw conclusions and adjust creative and distribution.
A clear scope
We quote media spend, campaign management and creative production separately.
02 / HOW WE WORK
Launching an ad
is where the work begins.
Each stage ends with a decision: what stays, what changes and what we test next.
01
Offer and starting point
We review your product, margins, buying journey and previous campaigns.
02
Measurement and preparation
We check the ad account, events and landing page. We agree on evaluation criteria.
03
Distribution and testing
We launch the agreed variations and compare messages and audience responses.
04
Findings and next actions
We review the data, develop new creative and adapt the budget to the results.
CREATIVE + DISTRIBUTION
Every test
needs a question.
In our K01 concept, we contrast the product with an everyday ritual. Two messages lead to the same offer. This sets up a test of which argument resonates with the audience.
K01 is a WAISME concept project. The materials demonstrate our creative process and test plan. They do not report the results of a live advertising campaign.
03 / BEFORE WE START
Let’s agree on the basics.
Is media spend included in your fee?
No. We separate media spend from campaign management and production. Every item is agreed before work starts.
Can you use our existing materials?
Yes. We first review their quality, formats and suitability for the campaign. We may suggest adaptations or new production.
Do you guarantee a particular result?
We do not promise a specific sales result. Outcomes also depend on your offer, price, landing page and market. We agree on a measurable goal and a way to evaluate the work.
What do you need for a quote?
Your product, objective, market, planned budget and previous activity. A link to the landing page also helps.
What should
your campaign achieve?
Tell us about the offer and the goal. Let’s decide what to test first.