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GRYZ / K10 / Concept project

GRYZ. A burger can be keto, too.

An appetite-led keto lunch campaign: ads, LinkedIn, carousel and landing with complete-portion macros.

Explore the campaign
Almonds. Flax. Still a burger.
A burger? Keto, too.
Another call? First, GRYZ.
Brand / project
GRYZ / K10
Scope
Ads / LinkedIn / Stories / Carousel / Motion ads / Landing Page
Production
The thinking behind the work

One idea. A complete campaign.

“A burger? Keto, too.” Close-ups of beef, melted cheese and the bun create appetite. Almonds and flaxseed demonstrate a different recipe in a familiar shape. Red, cream and yellow calls to action form an original fast-food advertising identity without copying third-party marks. LinkedIn has its own context: meetings and the office lunch break.

Explore the creative

One campaign. Different points of contact.

A burger? Keto, too.

A burger? Keto, too. / 9:16

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

A burger? Keto, too.. An almond and flax bun. Order online to the office.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.

Almonds. Flax. Still a burger. / 9:16

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.. An almond and flax bun. Beef, cheddar, vegetables and sauce.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.

Another call? First, GRYZ. / 9:16

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.. Keto burger. Online ordering. Office delivery.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

A burger? Keto, too.

A burger? Keto, too. / 4:5

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

A burger? Keto, too.. An almond and flax bun. Order online to the office.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.

Almonds. Flax. Still a burger. / 4:5

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.. An almond and flax bun. Beef, cheddar, vegetables and sauce.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.

Another call? First, GRYZ. / 4:5

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.. Keto burger. Online ordering. Office delivery.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

A burger? Keto, too.

A burger? Keto, too. / 1:1

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

A burger? Keto, too.. An almond and flax bun. Order online to the office.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.

Almonds. Flax. Still a burger. / 1:1

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Almonds. Flax. Still a burger.. An almond and flax bun. Beef, cheddar, vegetables and sauce.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.

Another call? First, GRYZ. / 1:1

About this material

GRYZ 01: beef, cheddar, vegetables and sauce in an almond and flax bun. A concept keto lunch with an online ordering demonstration. Estimated values / 1 complete burger: ~652 kcal; B/P 50 g; T/F 48.3 g; W/C 4 g. concept · Fictional brand · AI visualization

Another call? First, GRYZ.. Keto burger. Online ordering. Office delivery.. Estimated values / 1 complete burger: 652 kcal; Protein 50.0 g; Fat 48.3 g; Carbohydrate 4.0 g. concept · Fictional brand · AI visualization

Behind the creative

From problem to production.

01

The path to action

Ads lead to a responsive landing: product → bun ingredients → calories and macros → delivery concept → quantity selection → local summary. The demo calculates values for the selected number of burgers without sending data,…

02

Production decisions

Production includes 3 ad families in 9:16, 4:5 and 1:1, 3 landscape LinkedIn creatives per language, a six-slide carousel and 3 Stories. Four PL/EN motion ads run for 10 or 15 seconds, animating AI stills and…

03

Quality and testing

GRYZ is a completed concept project, with no real restaurant, sales or ad run. The model complete portion contains approximately 652 kcal, 50 g protein, 48.3 g fat and 4 g carbohydrate, including bun, cooked-weight…

The brief

Busy professionals spending long days at the office need a clear lunch choice. For the fictional GRYZ brand, we designed a keto burger campaign with online ordering and an office-delivery concept. Appetite and the familiar burger shape come first, followed by a different bun and complete-portion ingredients.

From creative to action

Ads lead to a responsive landing: product → bun ingredients → calories and macros → delivery concept → quantity selection → local summary. The demo calculates values for the selected number of burgers without sending data, payments or orders. There are no invented delivery times, coverage areas or prices.

Production decisions

Production includes 3 ad families in 9:16, 4:5 and 1:1, 3 landscape LinkedIn creatives per language, a six-slide carousel and 3 Stories. Four PL/EN motion ads run for 10 or 15 seconds, animating AI stills and typography with original synthesized audio and no voice-over. The landing is an editable Elementor document; the local form uses HTML/CSS/JS.

Quality checks and next tests

GRYZ is a completed concept project, with no real restaurant, sales or ad run. The model complete portion contains approximately 652 kcal, 50 g protein, 48.3 g fat and 4 g carbohydrate, including bun, cooked-weight beef, cheese, vegetables and sauce. Calculations use CoFID 2021 and Sante manufacturer flaxseed data; sources do not imply a partnership. This is a recipe estimate, not laboratory analysis or a guarantee of ketosis, dietary completeness or health effects. Kitchen trials and a claims review are needed before actual advertising.

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