Before the content,
set the direction.
Who do you want to reach? What should happen next? We turn these questions into a communication plan your team can put to work.
For brands starting out or looking to bring their communication into focus.
First the goal.
Then the idea.
Needs, questions, reasons to choose
One idea worth remembering
The right content in the right place
What we publish and what we evaluate
01 / WHAT YOU RECEIVE
A plan to work with.
Not just to present.
Communication review
We review your content, offer and competitors, then identify what to keep, change or add.
Direction for your brand
Audiences, key messages, topics and tone of voice. Shared principles for the whole team.
Publishing plan
Channels, formats, content series and production priorities. A scope that fits your resources.
At the end of our work
Strategy document + action plan + a walkthrough with your team.
02 / HOW WE WORK
From questions
to clear decisions.
01
Conversation and materials
We learn about your offer, goals and previous work, then agree on the scope.
02
Analysis and workshop
We examine the context and work together to choose audiences, topics and communication direction.
03
Strategy and plan
We bring the decisions together in a document, content examples and next steps.
04
Walkthrough and next steps
We hand the plan over to your team. We can also move into production and campaign management.
FROM STRATEGY TO CREATIVE
One idea.
Many points of contact.
In the K01 concept campaign, a simple coffee choice connects video scripts, carousels, ads and a landing page.
K01 “Find your everyday coffee” is a WAISME concept project. It shows the campaign idea and materials, without claiming measured advertising results.
03 / BEFORE WE TALK
Good to know.
Does strategy include content production?
Strategy sets the direction and plan. Video and graphic production and publishing are agreed as a separate scope.
Can you work with our team?
Yes. We prepare the document and walkthrough so your team can put the plan into practice. We can also support selected stages.
What determines the price and timeline?
The number of brands, markets and channels, and the depth of analysis. We agree on the schedule and price after discussing your needs.
What does your brand
have to say?
Tell us about your offer, audience and what you want to change.