Main opening
Static concept frame. Video not produced yet.
About this material
Static concept frame for the campaign video script. The film is not produced yet.
K01 Coffee (concept) / Concept project
A coffee campaign built around a simpler first choice
- Brand / project
- K01 Coffee (concept)
- Scope
- Reels / TikTok / Carousel / Static ads / Stories / Landing page
- Production
- WAISME
The thinking behind the work
One idea. A complete campaign.
The campaign makes room for people who do not know coffee jargon. Its message leads to a concrete next step: explore two profiles in your own coffee routine. Neither profile is assigned exclusively to coffee with or without milk.
One campaign. Different points of contact.
Opening H1
Static concept frame. Video not produced yet.
About this material
Static concept frame for the campaign video script. The film is not produced yet.
Opening H2
Static concept frame. Video not produced yet.
About this material
Static concept frame for the campaign video script. The film is not produced yet.
Explaining the set
Static concept frame. Video not produced yet.
About this material
Static concept frame for the campaign video script. The film is not produced yet.
7 slides
About this material
Static creative for the fictional K01 Coffee campaign.
A simple start
About this material
Static creative for the fictional K01 Coffee campaign.
Comparison
About this material
Static creative for the fictional K01 Coffee campaign.
Your routine
About this material
Static creative for the fictional K01 Coffee campaign.
Stories 1/3
About this material
Static creative for the fictional K01 Coffee campaign.
Stories 2/3
About this material
Static creative for the fictional K01 Coffee campaign.
Stories 3/3
About this material
Static creative for the fictional K01 Coffee campaign.
Demonstration offer
Static landing page design preview.
About this material
Static landing page design preview for a fictional coffee offer.
From problem to production.
01
The path to action
The Reel introduces the idea and the product. A separate TikTok video explains the set. The carousel addresses the audience's questions in sequence. Three ads focus on different motivations: a simple start, the chance to compare…
02
Production decisions
The working starter set contains Mellow and Bold, with 250 g of each. There is no need to choose a single bag before getting to know both profiles. These names and quantities are concept assumptions, not…
03
Quality and testing
Does the viewer understand that the set contains two bags? Are the profiles clear? Does the landing page match the offer in the film? Does the page work on a phone and clearly identify the demonstration?…
The brief
The project assumes a fictional whole-bean coffee brand. Its audience has a home coffee machine and wants to explore what they like without learning the language of tasting. The campaign should introduce the offer without pretending that a short quiz can identify someone's perfect coffee.
From creative to action
The Reel introduces the idea and the product. A separate TikTok video explains the set. The carousel addresses the audience's questions in sequence. Three ads focus on different motivations: a simple start, the chance to compare and a familiar coffee routine. Stories lead to the offer. The landing page completes the journey with clear information about the contents.
Each piece of content refers to the same offer. Adapting the format does not change the promise.
Production decisions
The working starter set contains Mellow and Bold, with 250 g of each. There is no need to choose a single bag before getting to know both profiles. These names and quantities are concept assumptions, not specifications for a real retail offer.
Quality checks and next tests
Does the viewer understand that the set contains two bags? Are the profiles clear? Does the landing page match the offer in the film? Does the page work on a phone and clearly identify the demonstration? These questions will be checked after the assets are produced.
Sources and context
The public Konesso campaign case study describes platform-specific content featuring people and products. The E-commerce in Poland 2026 summary discusses the role of social platforms in discovering offers. These sources inform our own hypothesis about comparing two profiles. Their performance figures are not WAISME results. The second source is in Polish.
Status: brief, scripts and PL/EN copy prepared. Production pending. No advertising run or sales measurement.
About this concept and its materials
WAISME concept project for a fictional brand. Product photographs and packaging visualisations were generated with AI. Static video frames and landing previews are labelled. No advertising run or measured sales results are claimed.
Now your brand
Your product. Our next campaign.
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